In 1915, Coca-Cola and its bottling partners decided to issue a creative challenge to a handful of U.S. glass companies: develop a “bottle so distinct that you would recognize it by feeling it in the dark or lying broken on the ground.”
Because they believed the taste to be so unique, and the sales proved them to be right, they wanted the bottle to be as unique as the taste. They envisioned a scenario where people would reach their hand into a cooler looking for a Coca-Cola, and they wanted to make sure that the individual would be able to easily identify the bottle and grab it.
When we share the gospel we want to show Christianity as what it truly is; the only way to Heaven. We want people to walk away from the Gospel conversation understanding that there is nothing else like…
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