Marketing Jesus – Again?


The Battle Cry

The following article discusses the marketing associated with the movie “War Room”. Since this is nothing new and has been done many times (small industries based on ‘Christian’ books, it’s probably just the latest example of a long string of small ‘industries’ that arisen rom the sale of ‘Christian’ books. I believe the success of such endeavors have a lot do to clever marketing techniques combined with a talent for knowing what ‘itching’ ears want and the associated financial windfall that invariable results from semi biblically literate Christians forking over their hard earned cash for a line of multi level study guides, canned sermon series’, trinkets and other ‘stuff’ generated from the latest Hollywood fare designed for the Christian market. Having said my piece, here is the article. Note that at the front end there is a link to a review by the same author of “War Room”.

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