The Days of Our Lives, Part 2

Mike's Place on the Web


In our series, All The Days of our Lives, we’ve looked at Millennials.  Now to tackle what some would call “Baby Boomers.”  This is the second-largest demographic group in America, and takes in those born between 1946 and 1964.  Baby Boomers range in age from 52 to 70.  This particular generation, sometimes referred to as the “post World War Two generation,” is marked by these characteristics:

  • They are generally competitive. Especially those born just after the end of the War who took advantage of a booming economy and the GI Bill, they had to face overcrowded schools and stiff competition for jobs.
  • They are work-centric. Baby Boomers are defined by what they do.  Many are workaholics and cannot understand why Gen Xers and Millennials aren’t.
  • They are independent. In the 60’s they were the counter-culture crusaders.  They were against “the man,” and wanted to change the world.  Traditionally, Boomers like…

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