Buy the truth, and sell it not; also wisdom, and instruction, and understanding.
Buy the truth and do not sell it – wisdom, instruction and insight as well. (NIV)
Have you ever seen truth for sale in a supermarket? It is sometimes a fact that product labeling hides the truth that something may be bad for our health, or that our bargain is the result of a supplier taking a loss so that the supermarket can make even larger profits. Who do you think funds the ‘buy one get one free’ promotions? Not the supermarket, that’s for sure.
Perhaps selling the truth might be a good sales tactic. Potential customers might flock to a store with a reputation for truthfulness. In a 1970s UK sitcom a certain Reginald Perrin set up a shop called ‘Grot’ with sales slogans such as; ‘every single thing in this shop is guaranteed…
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