Very useful post. My thoughts are, the church is not a marketing franchise.
A growing phenomenon among American Churches is the multisite movement. Generally, multisite churches are Christian gatherings where a single church organization holds services at two or more geographical locations.
Although you have probably seen a multisite (or two) pop up in your neighbor, few Christians know about the history, forms, and purposes of multisite churches. In fact, few church statisticians have truly begun to examine the multisite movement.1 In this article, I briefly outline the history of multisites, begin to categorize the differing organizational structures that get lumped into the “multisite” category, and reflect on some of the pros and cons of multisite churches.
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