Rebranding


New and Improved Image, maybe…

Steve A. Wiggins

Established in 1583, Edinburgh University has been a world-class research institution for centuries.  It appears in pop culture as a place of great learning and innovation.  While the newest of Scotland’s four (in contrast to England’s two) ancient universities, it has risen to the point of greatest name recognition.  Even as a kid in rural western Pennsylvania, born into an uneducated family, I’d heard about it.  Little did I dream that I’d actually attend it one day, skulking its time-honored halls and walking the same streets as so many worthies that I couldn’t count them.  It was an inspirational place to live and learn.  While it may not get you a job, a doctorate from it will keep you curious for the rest of your life, and that’s a fantastic gift.

Just as I was preparing to graduate that venerable institution announced it had decided to rebrand.  Wait, what?  A…

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