Authors are encouraged to “brand” themselves so that readers identify their name with a type of story. James Patterson, well-known for his fast-pace thrillers, says “A brand is just a connection between something and a lot of people who use or try that product.”
Some writers go so far as to develop taglines to identify their writing. One memorable tagline is Brandilyn Collins’s “Don’t forget to breathe” Seatbelt Suspense.
Then there are quotable lines such as the one above or like this one:
Christianity isn’t about being good enough; it’s about being forgiven completely.
I don’t know about other writers, but I think having quotable lines, especially in fiction, would be fantastic—something like C. S. Lewis’s Aslan-isn’t-tame-but-he’s-good line. It cements a truth in our minds but also makes a story memorable.
All this seems to fit our contemporary culture. As far back as the nineteenth century, political campaigns used slogans…
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